PR trends and AI

Independent guides about pr trends and ai for PR and communication teams.

10 guides

• AI in Dutch PR: what changed in 2026 and what did notIn 2026, AI became a standard assistant in Dutch PR, handling drafting, translation and basic monitoring, but …
• Data-driven PR in the Netherlands in 2026: which numbers really matterData-driven PR in the Netherlands is shifting from sheer volume to real engagement metrics. Key numbers that m…
• Deepfakes and misinformation: reputation risks for Dutch brands in 2026Deepfakes and misinformation pose serious reputation risks for Dutch brands in 2026. The Netherlands faces a r…
• GDPR and PR outreach in 2026: the rules Dutch teams must followIn 2026, Dutch PR teams must comply with the GDPR when storing journalist data, sending press releases, and mo…
• How AI search engines change PR visibility in the Netherlands in 2026AI search engines like Google SGE, Perplexity and Bing Copilot are changing how Dutch journalists and PR profe…
• Owned, earned and paid media in the Dutch market of 2026In the Dutch media landscape of 2026, owned, earned and paid media remain three distinct channels that require…
• PR trends Dutch communication professionals should watch in 2026Dutch communication professionals in 2026 should focus on integrated PR platforms, AI-driven media monitoring,…
• The Dutch media landscape in 2026: fewer journalists, more channelsThe Dutch media landscape in 2026 is characterised by a shrinking number of journalists but a growing number o…
• The future of the press release in the Netherlands after 2026The press release will not disappear in the Netherlands after 2026, but it will evolve into a more targeted, d…
• Will AI write your press releases? A look at Dutch practice in 2026AI can help you draft a press release, but it still needs a human editor for facts, tone and strategy. In the …