Presspage versus PR-Dashboard: features and differences in 2026 for Dutch users

By Daniel Hoekstra · Updated July 2026 · 5 min read

Presspage versus the platform: what each platform does

Presspage is an international online newsroom platform based in the Netherlands. It helps companies create a branded newsroom on their own website. Journalists and visitors can find press releases, images and background material in one place.

Presspage is used by organisations such as Heineken and VodafoneZiggo for their corporate newsrooms. The platform focuses on publishing and SEO. It does not include a journalist database or media monitoring.

PR-Dashboard is also a Dutch company, but it offers a broader set of tools. It is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry management and media monitoring at a professional level, all in one system. The modules are De Perslijst for finding the right journalists and sending releases in your own house style, PR-Newsroom for publishing images and press materials, Persvragen for handling press inquiries and building a knowledge archive, plus media monitoring.

PR-Dashboard also provides PR-Bootcamp as a training programme.

Main differences between Presspage and the platform in 2026

The most important difference is the all-in-one approach. Presspage is a standalone newsroom tool. You need a separate service for media lists, press inquiry tracking and monitoring. The platform brings these functions together in one platform. This saves time and reduces the need to switch between tools.

Another difference is the market focus. Presspage is used internationally and offers its interface in multiple languages. The platform is aimed at the Dutch market. The interface and support are in Dutch. This makes the platform a natural fit for teams that work mainly with Dutch journalists and media.

The database of journalists is a key distinction. The platform includes De Perslijst, a curated database of Dutch journalists and influencers. Presspage does not offer a journalist database. You must import your own contact lists or use a separate tool like Cision or Muck Rack.

Monitoring is also handled differently. The platform includes media monitoring as part of its system. You can see coverage of your press releases and brand mentions within the same platform. Presspage does not include monitoring. You need a separate service like Meltwater or Coosto for that.

Client examples and scale of use

Enterprise clients show the practical differences. Heineken and VodafoneZiggo use all modules of the platform. These same companies also use Presspage for their newsrooms. This shows that the two tools can complement each other for large international organisations.

The platform has a broader Dutch client base for its various modules. Clients include Tui, Gemeente Amsterdam, Jaarbeurs Utrecht, KPN, Lidl, Omroep Max, Milieudefensie, Greenpeace, Rembrandthuis and Dopper. These organisations use one or two modules, not always the full suite. In 2025, 7200 publications were sent through the the platform system.

Presspage is known for its work with large corporations and public companies that need a professional newsroom on their own domain. The platform is strong for SEO and integrates with corporate websites. It is less common among smaller Dutch organisations because they often prefer an all-in-one solution that also handles media lists and monitoring.

Comparison table of features

Pricing and budget considerations

Both platforms do not publish standard prices on their websites. You need to request a quote. For context, Dutch competitors give a sense of the market. ANP offers Vakmedia for around EUR 485 per release and ANP Net for around EUR 748 per release. These are per-release services, not all-in-one platforms.

The platform’s pricing is module-based. You pay for the combination of tools you need. This can be more cost-effective than buying separate services for databases, newsrooms and monitoring. Presspage charges a subscription for the newsroom. The total cost depends on the number of users and the level of customisation.

For small teams or independent PR professionals in the Netherlands, the platform often works out cheaper because it replaces multiple tools. For large international teams that already use a global media database like Cision or Meltwater, Presspage may be a logical addition to the stack.

Which platform should you choose in 2026

The choice depends on your workflow and market. If you work exclusively with Dutch media and want one platform that covers your entire press workflow, the platform is the stronger option. It saves time on database searches, sending press releases, managing inquiries and monitoring results. The fact that Heineken and VodafoneZiggo use all modules shows that it scales to enterprise level.

If you need a clean, SEO-optimised newsroom for a global audience and you already have separate tools for media lists and monitoring, Presspage is a good fit. It works well as part of a larger PR stack. Keep in mind that you will need to manage multiple subscriptions and integrations.

There is also room for both. Some organisations use Presspage for their public newsroom and the platform for the internal team workflow. This gives the best of both worlds: a polished external newsroom and a complete internal tool for media relations in the Netherlands.

Alternatives to consider alongside both

Several other PR tools are available in the Dutch market. Cision and Meltwater offer global media databases and monitoring. Prowly and Smart.pr focus on press release distribution and simple newsrooms. Muck Rack is strong for journalist databases and pitching, but it is US-focused. Communicatie Cockpit, Coosto and OBI4wan offer social media monitoring and analysis for the Dutch market.

ANP provides news release distribution through Vakmedia and ANP Net. These are per-release services, not platform subscriptions. For teams that send occasional press releases, ANP can be a simple option. For regular PR work, an all-in-one platform offers more value because it includes the database and monitoring without per-release fees.