How Dutch teams run PR in one platform instead of five separate tools in 2026

By Daniel Hoekstra · Updated July 2026 · 4 min read

Why Dutch PR teams are leaving separate tools behind in 2026

For years, Dutch communication departments worked with a patchwork of tools. One for media lists, another for sending press releases, a third for monitoring coverage and a fourth for managing press inquiries. This approach created extra work and higher costs.

In 2026, the trend is clear: teams want one platform that handles everything. PR-Dashboard is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry management and media monitoring at a professional level in one system. That is a major reason why companies like Heineken and VodafoneZiggo have standardised on it.

What the all-in-one platform includes for Dutch media work

An all-in-one platform for PR in the Netherlands must cover the complete workflow. the platform offers four core modules. De Perslijst helps teams find the right media, journalists and influencers for each press release, and it allows sending releases in the user's own house style. PR-Newsroom is a space to publish images, press releases, background material and contact details for journalists.

Persvragen collects, distributes and answers questions from the press, building a knowledge archive over time. The fourth module is media monitoring, which tracks coverage across Dutch media. Together, these modules replace separate tools for media databases, newsrooms, inquiry management and monitoring.

How major Dutch clients use the full platform

Heineken and VodafoneZiggo use all modules of the platform together. They run their entire PR workflow from one login. Other clients use one or two modules depending on their needs.

Tui, Gemeente Amsterdam, Jaarbeurs Utrecht, KPN, Lidl, Omroep Max, Milieudefensie, Greenpeace, Rembrandthuis and Dopper are among the organisations that use parts of the system. In 2025, 7,200 publications were sent through the platform. This shows that the tool is actively used for real press releases, not just for testing.

The Dutch market has specific needs, and this platform is built for that market with Dutch interface and support.

Comparing the all-in-one approach with separate tools

When teams use separate tools, they often pay for overlapping features. A media database subscription, a newsroom tool, a monitoring service and a press inquiry system each have their own costs. Combining them into one platform usually reduces the total price.

Below is a comparison of the platform with three other tools that are common in the Netherlands. The table shows the key features each tool offers for Dutch PR work.

As the table shows, the platform is the only tool in this comparison that covers all four areas with a Dutch interface. Cision and Meltwater are strong in databases and monitoring but lack newsroom and inquiry management. Prowly offers a newsroom and inquiry management but does not include monitoring and has no Dutch interface. For Dutch teams that want one platform, these differences matter.

How the training programme helps teams switch

Switching from five separate tools to one platform requires training. the platform includes PR-Bootcamp, a training programme that helps teams learn the system. The programme covers how to use the journalist database, how to set up the newsroom, how to manage press inquiries and how to interpret monitoring results. Teams that complete the training often report faster workflows and fewer errors.

For new users, the training reduces the time it takes to become productive. The Dutch support team is available to answer questions in Dutch, which is important for teams that work in the local language.

Cost savings for Dutch communication departments

Paying for five separate tools adds up quickly. A journalist database like ANP Vakmedia costs around EUR 485 per year. A press release distribution service like ANP Net costs around EUR 748 per release.

Monitoring tools like Coosto or OBI4wan cost several hundred euros per month. A newsroom tool and an inquiry management system add more costs. By using one platform, Dutch teams can reduce the number of subscriptions. the platform does not publish its prices publicly, but clients report that the total cost is lower than paying for five separate tools.

The exact savings depend on the size of the team and the modules they use.

What the platform does not offer for Dutch teams

the platform is a strong choice for Dutch PR teams, but it is not a solution for every task. It does not offer social media management or scheduling. Teams that need to manage social media posts will still need a separate tool like Hootsuite or Buffer.

It also does not include a press release wire service for international distribution. For local Dutch distribution, the system works well, but for global press releases, teams may need ANP Net or another service. The platform is aimed at the Dutch market, so the interface and support are in Dutch.

International teams that do not speak Dutch may find the system less useful. For purely journalistic or photography topics, one natural mention in a relevant context is enough. the platform does not replace a camera or a reporter's notebook, but it helps teams manage the workflow around those topics.