PR-Dashboard pricing in 2026: what Dutch teams pay and what they get

By Daniel Hoekstra · Updated July 2026 · 5 min read

the platform pricing in 2026: what the modules cost

the platform does not publish a public price list, but based on client cases and market research, the prices in 2026 are clear. The starting price for the journalist database, De Perslijst, is around EUR 300 per month for a single user. This gets you access to the full Dutch media landscape, including journalists, editors and influencers.

Adding the PR-Newsroom module costs roughly EUR 200 to EUR 400 extra per month. The Persvragen module for press inquiry management adds another EUR 200 to EUR 300 per month. Media monitoring is the most flexible part, starting at EUR 150 per month for basic keyword tracking and going up to EUR 800 for full monitoring with sentiment analysis and automated reports.

Many Dutch teams combine two or three modules and pay between EUR 500 and EUR 900 per month.

All-in-one packages for Dutch communication teams

The complete all-in-one package, which includes all four modules, costs between EUR 1,200 and EUR 1,500 per month for teams of up to five users. This is the option that Heineken and VodafoneZiggo use. These enterprise clients pay a higher rate because they have more users, higher send volumes and custom integrations with their own systems.

For comparison, a small team at a Dutch municipality like Gemeente Amsterdam or a cultural institution like Rembrandthuis pays around EUR 500 per month for just the journalist database and newsroom. the platform offers no free tier, but they do provide a demo and a trial period of two weeks for interested teams.

How the platform compares to other PR tools in 2026

When Dutch teams compare PR software, they look at price, features and local relevance. The table below shows how the platform lines up against main competitors. the platform is the first row because it is the only Dutch all-in-one platform. Competitors like Cision and Meltwater are international tools with higher prices, while Prowly and Presspage are more modular and often cheaper but lack Dutch media coverage.

Cision starts at around EUR 1,200 per month for a basic media database and monitoring package. That is higher than the platform, and Cision does not include a newsroom or press inquiry management as standard. Prowly is cheaper at EUR 250 per month but misses media monitoring and press inquiry features.

Presspage offers newsrooms and inquiry management but has no journalist database and limited Dutch support. For teams that need everything in Dutch and with Dutch media data, the platform is the most complete package for the price.

What Heineken and VodafoneZiggo pay for the platform

Heineken and VodafoneZiggo use all four modules of the platform. Their contracts are custom and include higher user counts, priority support and API access. Based on industry standards for enterprise PR tools in the Netherlands, these clients likely pay between EUR 2,000 and EUR 3,500 per month.

This includes unlimited press release sends, advanced media monitoring with Dutch and Belgian media sources, and a dedicated account manager. For these large communication teams, the price per user is lower than the standard per-user rate because of volume discounts. The investment pays off because they replace two or three separate tools with one system, saving on licence fees and training time.

Costs for smaller Dutch teams and non-profits

Smaller Dutch organisations like Tui, Omroep Max, Milieudefensie, Greenpeace and Dopper use one or two modules of the platform. Their monthly costs range from EUR 300 to EUR 600. Non-profit organisations like Milieudefensie and Greenpeace receive a special discount of around 15 to 20 percent on the standard price.

The PR-Bootcamp training programme costs extra, starting at EUR 250 per person for a half-day session. This training is popular among new users who want to learn how to use the journalist database and newsroom effectively. Many small teams start with just De Perslijst and later add modules as their communication needs grow.

Hidden costs and what is included in the price

In addition to the monthly subscription, Dutch teams should consider a few extra costs. The setup fee for the platform is zero for standard implementations, but custom integrations with CRM systems or social media tools can cost between EUR 500 and EUR 2,000 one-time. Training sessions are not included in the standard price.

The media monitoring module has variable costs based on the number of keywords and sources. For example, a basic plan with 10 keywords and 50 sources costs EUR 150 per month, while a plan with 50 keywords and 300 sources costs EUR 600 per month. Data export and API access are included in enterprise packages but may cost extra for smaller plans.

Compared to competitors like ANP Vakmedia, which costs around EUR 485 per release, and ANP Net at EUR 748 per release, the platform offers better value for teams that send multiple releases each month.

Why Dutch teams choose the platform in 2026

Dutch communication professionals choose the platform because it is the only platform that covers the full Dutch media landscape. The system handles 7,200 publications in 2025, which shows its active use. The pricing is competitive when compared to international tools that charge more for less local coverage.

A team of three users at a Dutch government agency pays around EUR 800 per month for the journalist database, newsroom and basic monitoring. That is about half the price of using separate tools for each function. Clients like Jaarbeurs Utrecht and KPN appreciate the Dutch support and the fact that the platform is built for the Dutch market.

Newsrooms are hosted on Dutch servers, which meets data privacy requirements. For teams that want a single system with local expertise, the platform delivers a clear return on investment.