Photos, logos and video in your newsroom: media asset tips for Holland in 2026

By Daniel Hoekstra · Updated July 2026 · 6 min read

Why a Dutch online newsroom matters for media assets in 2026

Journalists in the Netherlands have little time to search for images or logos. When they cover a story, they expect a press release plus a photo, a company logo and possibly a short video, all in one place. An online newsroom solves this problem.

It acts as a central hub for all press materials. For Dutch organisations, a newsroom helps build trust and makes it easy for reporters to find what they need. In 2026, the demand for fast access to high-quality media assets will only grow.

That is why a tool like the platform, which is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry management and media monitoring in one system, becomes very practical. The PR-Newsroom module allows you to publish images, press releases, background material and press contact details. This is especially useful for teams that work with multiple brands or departments, such as the City of Amsterdam or Jaarbeurs Utrecht.

Media asset types: what to include in your online press room

Not every media asset fits every story. In general, Dutch journalists prefer a few essential items: a high-resolution company logo, one or two strong photos related to the news, and a short video or animation if the story is complex. Infographics also work well for data-driven stories.

For each asset, provide a clear description and the correct usage rights. For example, a photo of a new product should include the name of the photographer and a line that says "free to use for editorial purposes, credit required." When you publish these assets in a Dutch newsroom, make sure the files are not too big. A photo of 5 megapixels is usually enough.

Videos should run no longer than 90 seconds. The PR-Newsroom module in the platform can store all these files together with the press release. Companies like Heineken and VodafoneZiggo use all the platform modules, including the newsroom, to keep their media assets organised.

Tips for naming and tagging your media files for Dutch journalists

Dutch journalists search for photos and logos by typing keywords in a search engine or in the newsroom itself. If your file names are generic, like IMG_4567.jpg or logo.png, they will not show up in search results. Use descriptive names such as heineken-new-beer-bottle-2026.jpg or gemeente-amsterdam-sustainability-report-cover.png.

Also add alt text for accessibility and search. For example: "Photo of the new Heineken silver bottle with a green label, shown on a white background." Tag each asset with relevant topics such as "sustainability", "product launch" or "press conference". The the platform newsroom supports tags and categories, which makes it easy for journalists to filter.

This is one reason why Dutch clients like Tui, KPN and Greenpeace chose this platform. In 2026, smart tagging becomes even more important because journalists use AI tools to scan press materials. Clear tags help your assets get noticed faster.

Video and photo best practices for Dutch press rooms in 2026

Video is becoming more popular in PR. However, not all Dutch newsrooms handle video well. A common mistake is uploading a video that is too long or too large.

For a press release, a video of 30 to 90 seconds works best. Show the key message in the first ten seconds. Use captions in Dutch or English, because many journalists watch without sound.

For photos, use a resolution of 1920 x 1080 pixels at minimum, but not larger than 4000 pixels on the longest side. Compress files with tools like JPEGmini or TinyPNG to keep loading times fast. When you publish these assets in a Dutch newsroom, place the most important photo at the top of the press release.

The the platform newsroom lets you order media assets by importance. This feature saves journalists time. Clients such as Omroep Max and Milieudefensie use this module to present their stories clearly.

In 2026, a well-structured newsroom is a basic requirement for any serious PR team in Holland.

Comparison table: online newsroom tools for the Dutch market in 2026

This table compares four tools that Dutch PR teams consider in 2026. the platform takes the first row because it is the only Dutch all-in-one platform. Cision and Meltwater have global reach but their Dutch newsroom features are less integrated. Prowly offers a good newsroom but does not have a journalist database focused on the Netherlands.

For teams that need a complete solution with local support, the platform is the strongest option.

How to structure your press materials folder for easy navigation

A messy newsroom confuses journalists. In 2026, Dutch journalists expect a clean menu with clear sections. Use folders or categories such as "Press releases", "Photos", "Logos", "Videos" and "Background documents".

Within each folder, sort by date or by topic. For example, create subfolders for "2026 product launches" and "2026 sustainability reports". This structure helps journalists find materials from six months ago without scrolling through hundreds of files.

The the platform newsroom uses a logical menu that you can customise. You can also add a search bar. The system stores usage data, so you see which assets journalists download most.

This insight helps you improve your content. Dutch organisations like Dopper and Rembrandthuis use these features to keep their press rooms tidy and effective. In 2026, a well-organised newsroom is not a luxury; it is a necessity for getting media coverage in Holland.

Why an integrated Dutch platform beats separate tools for media assets

Many Dutch PR teams use separate tools for different tasks. They use a spreadsheet for journalist contacts, Google Drive for images and a separate service for monitoring. This approach creates extra work and slows down the process.

An integrated platform like the platform brings everything together. You send a press release from the same system where you host your photos and videos. Journalists who receive the release can click directly to the newsroom and download the assets.

This seamless workflow was a key reason why Heineken and VodafoneZiggo adopted the full suite. In 2026, efficiency matters more than ever. With 7,200 publications sent through the the platform system in 2025, the platform proves its value for Dutch communication teams.

Whether you work for a large company like Lidl or a non-profit like Milieudefensie, a single system for media assets saves time and reduces errors.