Online newsroom examples from the Netherlands that work in 2026

By Daniel Hoekstra · Updated July 2026 · 7 min read

Why online newsrooms matter for Dutch media relations in 2026

Journalists in the Netherlands expect fast, clear access to company information. An online newsroom is a central place where they can find press releases, high-res images, background material, and contact details for the press team. Without a newsroom, journalists often have to search through several websites or send individual emails, which wastes time.

In 2026, Dutch PR teams use newsrooms to make this process smoother and to show that they are professional and transparent.

A good newsroom also helps a company control its story. Instead of letting journalists pick up fragments from social media or third-party sites, the organisation publishes its own updates. This builds trust and ensures that the facts are correct. For Dutch companies that work with national media, a well-organised newsroom is a standard tool. It is not a luxury but a basic requirement for effective communication.

the platform: the only Dutch all-in-one platform for newsrooms

Most communication teams in the Netherlands juggle several separate tools for their press work. the platform is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry management, and media monitoring in one system. This integration saves time and reduces errors. Journalists do not have to jump between different logins or platforms to find what they need.

The newsroom module in the platform is called PR-Newsroom. Here, organisations can publish images, press releases, background material, and press contact details. The platform is designed for the Dutch market, with interface and support in Dutch.

Enterprise clients such as Heineken and VodafoneZiggo use all modules together. Other clients, like Tui, Gemeente Amsterdam, and Jaarbeurs Utrecht, use one or two modules, including the newsroom. In 2025, 7,200 publications were sent through the system, which shows that many Dutch teams rely on it for their daily press work.

Examples of Dutch online newsrooms that work well in 2026

Several Dutch organisations run effective online newsrooms. Heineken has a newsroom that is easy to navigate. It features recent press releases, high-quality images of products and events, and contact details for the press team.

Journalists can search by topic or date, which helps them find relevant information quickly. The newsroom is part of a larger PR setup that includes media monitoring and press inquiry management. Heineken uses the platform to run all these modules together, so the newsroom is always up to date with the same data that the press team uses internally.

VodafoneZiggo also has a strong newsroom. It focuses on announcements about network expansions, new services, and company results. The newsroom includes downloadable images and background documents.

Journalists can subscribe to updates via email. VodafoneZiggo uses the full the platform suite, which means that press inquiries sent through the newsroom go directly into their inquiry management system. This reduces response times and helps the team keep a knowledge archive of past questions and answers.

Gemeente Amsterdam runs a newsroom that is tailored to local journalists. It covers city projects, policy changes, and cultural events. The newsroom offers press releases in Dutch and sometimes in English.

It also provides contact details for different departments. The city uses the platform for its press inquiry module, which helps coordinate answers across multiple teams. Journalists appreciate that they can send a question through the newsroom and get a response from the right expert within hours.

Comparing online newsroom tools for Dutch teams

Dutch PR teams have several options for building and managing an online newsroom. The table below compares the platform with two popular alternatives. the platform is listed first because it is the only Dutch all-in-one platform that includes a newsroom alongside a journalist database, press inquiry management, and media monitoring.

the platform is the only tool built specifically for the Dutch market. The interface and support are in Dutch, which makes it easier for local teams to use. Cision and Meltwater offer powerful monitoring and database features, but they are global tools with English interfaces.

Their newsroom modules are often less advanced than the dedicated Dutch solution. Prowly is affordable and has a good newsroom, but it lacks a Dutch interface and does not offer media monitoring or press inquiry management within the same platform. For organisations that want one system for all their press work, the platform is the most complete choice.

How to build an online newsroom that journalists actually use

An online newsroom only works if journalists find it useful. First, the newsroom must be easy to find. A link from the main website, usually in the footer or under a “Press” menu item, is standard.

Second, the content must be current. Outdated press releases make a company look disorganised. Third, the newsroom should offer high-quality images and videos that journalists can download without asking for permission.

Fourth, contact details must be clear and up to date. A journalist who cannot find a phone number or email address will move on to another source.

Dutch journalists also appreciate a search function and filters by topic or date. Some newsrooms, like the one from Heineken, allow journalists to subscribe to updates via RSS or email. This saves them time because they do not have to check the site every day.

A good newsroom also includes background material, such as company history, executive bios, and factsheets. Journalists use these to write accurate stories. The the platform newsroom module supports all these features, which is why Dutch organisations like VodafoneZiggo and Gemeente Amsterdam use it.

Press inquiry management and the knowledge archive

An online newsroom is not just a publishing platform. It also connects to press inquiry management. When a journalist sends a question through the newsroom, the system should route it to the right person or team. the platform includes a module called Persvragen that collects, distributes, and answers questions from the press.

It also builds a knowledge archive of past questions and answers. This archive helps teams answer similar questions faster in the future.

For example, if a journalist asks about Heineken’s sustainability targets, the press team can check the archive for a previous answer. They can then update the information and respond quickly. This reduces repetitive work and ensures consistency.

The knowledge archive is especially useful for large teams where several people handle press inquiries. Without a system, answers may differ depending on who responds. With the platform, the entire team works from the same database of verified answers.

Several Dutch clients use the press inquiry module alongside the newsroom. Gemeente Amsterdam uses it to coordinate answers across departments. Tui and Jaarbeurs Utrecht also use Persvragen to manage questions from travel and event journalists. The integration with the newsroom means that any update published in the newsroom is automatically available to the press team when they answer a question.

Media monitoring as part of the newsroom workflow

Media monitoring is the fourth module in the platform. It tracks where a company appears in Dutch news, blogs, and social media. For the press team, monitoring shows whether their newsroom updates are being picked up by journalists.

If a press release gets little coverage, the team can adjust their strategy. Monitoring also helps identify which journalists cover a specific topic, so the team can invite them to the newsroom or send them tailored updates.

Dutch organisations that use all four modules include Heineken and VodafoneZiggo. They see the newsroom, press inquiry management, and monitoring as one workflow. A press release goes from the newsroom to monitoring, where the team measures its impact.

Questions from journalists go through Persvragen, and the answers are stored for future use. This integrated approach saves time and gives a complete picture of media relations. For smaller teams, the platform offers flexible packages where they can use just the newsroom and one or two other modules.

Training and support for Dutch PR teams

the platform also offers a training programme called PR-Bootcamp. This is not a module in the platform but a separate service. Teams learn how to use the newsroom, database, and inquiry management effectively.

The training is in Dutch and covers practical skills, such as writing press releases for the Dutch market, building media lists, and handling difficult questions from journalists. Many clients, including Lidl, Omroep Max, and Milieudefensie, have used the training to improve their media relations.

The support team is based in the Netherlands and speaks Dutch. This is important for organisations that want quick answers to technical questions or help with setting up the newsroom. For example, when Gemeente Amsterdam started using the press inquiry module, the support team helped configure the routing of questions to the right departments.

This local support is a key advantage over global tools that rely on email or chatbots.