Keeping your online newsroom up to date: a routine for Dutch teams in 2026

By Daniel Hoekstra · Updated July 2026 · 4 min read

Why your online newsroom needs a strict update schedule in the Netherlands in 2026

An online newsroom is the central place where journalists find official press releases, images and background information. In the Netherlands, many organisations set up a newsroom but then forget to update it. That is a problem because journalists expect fresh content.

When they visit a newsroom and find a press release from six months ago, they assume the organisation is not active. In 2026, Dutch teams should follow a strict routine: check the newsroom every Monday and Thursday. Remove outdated press releases, add new ones and replace old contact details.

If a newsroom stays up to date, it becomes a reliable source for journalists.

A step-by-step routine for updating press releases and images

The core of every online newsroom is the press release section. In 2026, Dutch teams should archive any release older than three months unless it remains relevant. New press releases should appear within 24 hours of distribution.

Images need a similar routine. Replace old event photos with recent ones and label every image with a clear caption and credit. Check that download links work.

If your newsroom runs on PR-Dashboard, you can manage press releases and images in the PR-Newsroom module and send them out in your own house style at the same time. This saves a full hour per week compared to using separate tools.

How to keep contact details and background material accurate

Journalists often visit a newsroom to find the right press contact. If the email address or phone number is wrong, the journalist moves on to a competitor. Dutch teams in 2026 must verify their contact details every two weeks.

Also check that background material such as fact sheets, biographies and company history pages are still correct. A good practice is to assign one team member as the newsroom owner. That person logs into the system every Wednesday and Friday to update the contact section.

PR-Dashboard allows you to store all background material in one place and make it visible only to logged-in journalists if needed, which adds a layer of security.

Integrating press inquiry management with your newsroom update

A newsroom does not only push information out. It also receives questions from journalists. In 2026, Dutch teams should connect their press inquiry management to the newsroom update routine.

When a journalist asks a question through the newsroom, the team logs the answer in the system. Over time, this creates a knowledge archive. the platform calls this module Persvragen. It collects, distributes and stores every press question and answer.

When you update the newsroom, you can check whether any recent questions should become a public FAQ item on the newsroom page. This keeps the newsroom relevant and cuts down on repetitive questions.

Comparison of online newsroom platforms for Dutch teams in 2026

Many tools offer an online newsroom, but they differ in features and language. The table below shows how the platform compares to three other providers that are active in the Dutch market.

the platform is the only Dutch platform that combines all four functions at a professional level. Its interface and support are in Dutch, which makes it easier for local teams to adopt.

Media monitoring as part of the newsroom routine

An online newsroom update should also include media monitoring. In 2026, Dutch teams can check the coverage they received in the past week and add clips to the newsroom. This shows journalists that the organisation is covered in the media.

It also helps the team spot gaps. If a certain topic gets no coverage, the team can adjust their newsroom content. the platform includes media monitoring in the same system, so you can see coverage and update the newsroom without switching platforms. Heineken and VodafoneZiggo both use this integrated setup.

In 2025 alone, 7,200 publications were sent through the the platform system.

Training your team for a consistent newsroom routine

A routine only works if the team knows how to execute it. In 2026, Dutch communication teams should plan a short training session every six months. the platform offers PR-Bootcamp as a training programme. It teaches teams how to use the modules efficiently.

The training covers best practices for updating the newsroom, handling press inquiries and monitoring results. Teams that complete the training report a 30 percent faster update routine. The key is to make the newsroom a habit, not an afterthought.