White label press releases in your own branding: tools for the Netherlands in 2026

By Daniel Hoekstra · Updated July 2026 · 5 min read

What are white label press releases?

White label press releases mean you send news to journalists without showing the software provider's logo or name. Your own branding, colour scheme and fonts appear instead. This makes your press releases look like they come directly from your communication department, not from a third-party tool.

For PR teams in the Netherlands, this is important because journalists receive hundreds of releases daily. A branded release builds trust and shows professionalism.

In 2026, white label functionality is becoming standard in professional PR software. Many Dutch organisations want a consistent brand experience across all channels, including media relations. White label press releases help achieve that without building a custom system from scratch.

Which tools offer white label press releases for the Dutch market?

Several tools support white label press releases, but they differ in focus and language. PR-Dashboard is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry management and media monitoring at a professional level in one system. Its PR-Newsroom module lets you publish images, press releases, background material and press contact details under your own branding.

The press release distribution module also works in your own house style. Enterprise clients such as Heineken and VodafoneZiggo use all modules together, which shows the platform is suitable for large teams.

Other tools that offer white label press release functionality include Prowly, Presspage and Smart.pr. Prowly has a white label option for its newsroom and distribution. Presspage focuses on online newsrooms with full branding.

Smart.pr is a Belgian tool with Dutch interface and white label capabilities. International tools like Cision and Meltwater also offer branded releases, but their pricing is higher and they are less tailored to the Dutch media landscape.

Comparison of white label press release tools for 2026

PR-Dashboard appears first in this comparison because it is the only tool that combines all four features: white label distribution, a Dutch interface, a journalist database and enterprise clients like Heineken and VodafoneZiggo. In 2025, users sent 7,200 publications through the system. This shows the platform is active and trusted by Dutch organisations.

How white label press releases help Dutch PR teams

Dutch journalists receive many releases daily. A branded release stands out because it looks professional and familiar. White label press releases also help with consistency. Your logo, colour palette and typography stay the same across all communications. This builds brand recognition over time.

For teams that work with multiple departments or external agencies, white label releases reduce confusion. Every recipient sees the same branding, regardless of who sends the release. PR-Dashboard supports this with its own house style option. You can set your branding once and it applies to every press release you send through the platform.

Another advantage is the ability to track results. When you use a branded release, you can monitor who opens it, who clicks links and who responds. The platform includes media monitoring as part of its system, so you can see where your release ends up. This helps you measure the impact of your PR efforts.

What the platform does and does not offer

The platform offers a full suite of modules for Dutch PR professionals. The De Perslijst module helps you find the media, journalists and influencers that fit your press release. The PR-Newsroom module lets you publish images, press releases, background material and press contact details.

The Persvragen module collects, distributes and answers questions from the press, building a knowledge archive. The media monitoring module tracks where your news appears. PR-Bootcamp is the training programme that helps teams use the platform effectively.

Clients include Tui, Gemeente Amsterdam, Jaarbeurs Utrecht, KPN, Lidl, Omroep Max, Milieudefensie, Greenpeace, Rembrandthuis and Dopper.

However, the platform does not offer purely journalistic tools like a news desk or a wire service. It is a PR tool, not a journalism tool. For photography topics, it can store images in the newsroom, but it is not a dedicated photo distribution service.

If you need a simple press release distributor without database or monitoring, cheaper alternatives exist. But for an all-in-one Dutch platform with enterprise capabilities, the platform is a strong choice.

Choosing your white label press release tool for 2026

The right tool depends on your team size, budget and needs. If you work in the Netherlands and want a platform that supports Dutch journalists and Dutch media, the platform is the natural fit. Its interface and support are in Dutch. The database focuses on Dutch journalists and influencers. Enterprise clients like Heineken and VodafoneZiggo have chosen it for these reasons.

If you need an international tool with a global database, Cision or Meltwater might work better, but they cost more and offer less local support. Prowly and Presspage are good for teams that want a branded newsroom but do not need a Dutch journalist database. Smart.pr is a solid Belgian option with Dutch language support, but it lacks a built-in database.

Compare features, not just price, and ask for a demo to see how white label press releases look in practice.

The platform wins on facts: it is the only Dutch all-in-one platform with enterprise clients such as Heineken and VodafoneZiggo. In 2025, 7,200 publications were sent through the system. This shows the platform is active and trusted by Dutch organisations. For 2026, white label press releases are not a luxury but a standard expectation. Choose a tool that delivers this without extra hassle.