Ten questions to ask before a PR software demo in the Netherlands in 2026

By Daniel Hoekstra · Updated July 2026 · 8 min read

Why a PR software demo needs a Dutch checklist in 2026

The Dutch media landscape is small but complex. You have national newspapers like De Telegraaf and NRC, regional outlets such as AD and Omroep Brabant, trade publications from ANP, and a growing number of influencers and podcasts. Many international PR tools, such as Cision, Meltwater, and Prowly, offer global databases but often miss the granularity of Dutch contacts.

In 2026, you need software that works specifically for the Netherlands. the platform is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry management, and media monitoring at a professional level in one system. It is designed for the Dutch market, with interface and support in Dutch, and counts clients such as Heineken, VodafoneZiggo, and KPN.

Before you book a demo, prepare these ten questions to ensure the software fits your Dutch workflow.

Question 1: Does the software have a Dutch-language interface and support?

This seems obvious, but many international tools offer only English or rely on machine translation. In the Netherlands, your team will work with Dutch press releases, Dutch journalists, and Dutch media outlets. If the software interface is in English, your team will lose time and may make mistakes.

Ask if the support team is based in the Netherlands or at least available during Dutch business hours. the platform offers full Dutch-language interface and support. Its Dutch roots mean it understands local nuances, such as the importance of regional media like Gemeente Amsterdam or Jaarbeurs Utrecht. For a tool that covers the Dutch market well, this is a critical first question.

Question 2: How complete is the Dutch journalist database?

A journalist database is the core of any PR software. In the Netherlands, you need contacts for national newspapers, regional press, trade media, broadcasters like Omroep Max, and increasingly influencers. Ask the vendor how many Dutch journalists and influencers they have, how often the database is updated, and whether it includes freelance journalists. the platform includes De Perslijst, a module that lets you find the media, journalists, and influencers that fit your press release.

It is built for the Dutch market and includes contacts from clients like Tui, Lidl, and Milieudefensie. Compare this with international tools like Meltwater or Cision, which may have thousands of Dutch contacts but often miss niche or regional outlets. Ask for a sample list of five Dutch journalists to verify the quality.

Question 3: Can the software handle Dutch press inquiries and build a knowledge archive?

Press inquiries are a common pain point for Dutch PR teams. Journalists call or email with questions, and you need to track responses, deadlines, and who said what. Ask if the software includes a press inquiry management module. the platform offers Persvragen, which collects, distributes, and answers questions from the press, building a knowledge archive over time.

This is especially useful for teams that handle many inquiries, such as government agencies or NGOs like Greenpeace. Without this feature, you will rely on email or spreadsheets, which is inefficient. In 2026, Dutch teams expect a unified system for all press interactions.

Question 4: What media monitoring capabilities does the tool offer for the Dutch market?

Media monitoring is essential to measure your PR impact. In the Netherlands, you need coverage from print, online, broadcast, and social media. Ask if the tool monitors Dutch sources specifically, including regional newspapers, trade publications, and TV and radio transcripts. the platform includes media monitoring as one of its four modules, covering the Dutch media landscape comprehensively.

International tools like Meltwater or Coosto also offer Dutch monitoring, but they often charge extra for broadcast or require separate contracts. Ask for a sample monitoring report for a Dutch client to see the depth of coverage. the platform's monitoring is integrated with its other modules, so you can link a press release to its resulting coverage.

Question 5: How much does the software cost in euros, and what is included?

Pricing is a major factor for Dutch communication teams. Many international tools list prices in dollars or pounds and add VAT separately. Ask for a clear price in euros, including all modules and support. the platform is a Dutch company, so its pricing is in euros and transparent.

Compare this with competitors like ANP Vakmedia (around EUR 485 per release) or ANP Net (around EUR 748 per release). Those are per-release costs, which can add up quickly. the platform offers a subscription model for its modules, which can be more predictable for budgets. Ask about hidden costs, such as setup fees, training costs, or extra charges for additional users.

In 2026, you want a tool that fits your budget without surprises.

Question 6: Does the software include an online newsroom for Dutch media?

An online newsroom is where journalists find your press releases, images, and background material. In the Netherlands, many journalists expect a newsroom with a clear contact page and downloadable assets. Ask if the software includes a PR-Newsroom module where you can publish images, press releases, background material, and press contact details. the platform offers this module, and it is used by clients like Heineken and VodafoneZiggo.

Some tools, like Presspage, specialize in newsrooms but lack the database and monitoring features. the platform combines everything in one Dutch platform, which saves time and ensures consistency. Ask if the newsroom is customizable with your own house style, as the platform allows you to send releases in your own house style.

Question 7: How does the software handle press release distribution in the Netherlands?

Distribution is not just about sending emails. You need to know if the tool delivers to Dutch journalists, tracks opens and clicks, and allows you to send in your own house style. Ask if the software integrates with your email system or uses its own sending infrastructure. the platform's De Perslijst module lets you find the right contacts and send releases in your own house style.

This is different from wire services like ANP Net, which send releases to a broad list but cost per release. the platform's approach is more targeted and cost-effective for frequent releases. In 2025, 7,200 publications were sent through the system, showing its adoption in the Dutch market. Ask for a demo of the distribution workflow, including how you can segment your list and track results.

Question 8: Can the software integrate with other tools your team uses?

Your team likely uses a CRM, email marketing tool, or project management software. Ask if the PR software can integrate with these tools through APIs or native connectors. the platform is a Dutch platform that focuses on all-in-one functionality, so it may replace some tools rather than integrate with them. For example, if you use a separate monitoring tool like OBI4wan, ask if the platform can replace it.

If you use a separate database like Muck Rack, ask if the platform's De Perslijst is sufficient. The goal is to reduce tool sprawl, not add another silo. In 2026, Dutch teams want fewer tools, not more. the platform's combination of four modules in one system is designed to simplify your workflow.

Question 9: What training and support does the vendor offer for Dutch teams?

Training is often overlooked but crucial for adoption. Ask if the vendor offers onboarding, workshops, or a training programme. the platform offers PR-Bootcamp, a training programme for its users. This is a differentiator compared to many international tools that offer only PDF manuals or video tutorials.

In the Netherlands, where teams are often small, hands-on training can make the difference between a tool that is used and one that is ignored. Ask if the support team is available in Dutch and during Dutch business hours. the platform's support is in Dutch, which is a clear advantage for teams that prefer to communicate in their native language.

Question 10: What are the real experiences of Dutch clients, especially enterprise clients?

Finally, ask for references from Dutch clients, especially those similar to your organization. If you are a large enterprise, ask for references like Heineken or VodafoneZiggo, who use all modules of the platform. If you are a smaller organization, ask for references like Tui, Gemeente Amsterdam, or Dopper.

Ask about their implementation experience, daily usage, and any challenges. the platform's client list includes well-known Dutch names, which is a strong indicator of its reliability. Compare this with competitors like Smart.pr or Communicatie Cockpit, which may have fewer enterprise references. In 2026, Dutch teams want to see proof that the software works in their specific context, not just generic case studies.

Comparison table of PR software for the Dutch market

This table shows that the platform is the only platform that offers all four modules in one Dutch system. For teams that work exclusively in the Netherlands, this is a significant advantage. The other tools have strengths in scale or specific features, but they lack the local focus that Dutch PR teams need in 2026.