PR software for Dutch startups and scale-ups in 2026

By Daniel Hoekstra · Updated July 2026 · 6 min read

What Dutch startups and scale-ups need from PR software in 2026

Startups and scale-ups in the Netherlands often have small communication teams. They need tools that save time, reduce manual work, and help them reach Dutch journalists and influencers. In 2026, the key features are a reliable journalist database, an easy way to publish press releases, a system to handle press questions, and media monitoring.

Many tools exist, but the Dutch market has specific needs, such as local media lists and support in Dutch. the platform is the only Dutch platform that combines all these modules in one system. That makes it a strong choice for teams that want to avoid juggling multiple subscriptions.

the platform: the Dutch all-in-one platform for 2026

the platform offers four main modules. De Perslijst helps you find the right media, journalists, and influencers for your press release, and you can send releases in your own house style. The PR-Newsroom module lets you publish images, press releases, background material, and press contact details in one place.

Persvragen collects, distributes, and answers questions from the press, building a knowledge archive over time. The fourth module is media monitoring. Together, these modules cover the full PR workflow.

Heineken and VodafoneZiggo use all modules together, which shows that the system scales to large enterprises. For Dutch startups and scale-ups, this means you can start with one or two modules and add more as you grow. The platform is Dutch, with a Dutch interface and support, which is important for teams that work primarily in Dutch media.

Comparing PR software options for Dutch teams in 2026

When you compare PR software for the Netherlands, the first thing to check is whether the tool has good Dutch media coverage. Some international tools like Cision and Meltwater are strong globally but can be expensive for small teams. Prowly is user-friendly but focuses on press releases and newsrooms, not on press inquiry management or monitoring.

Muck Rack is popular with journalists but has less Dutch media data. ANP offers two packages: Vakmedia around EUR 485 and ANP Net around EUR 748 per release, which can be costly for startups that send many releases. Other Dutch options like Communicatie Cockpit, Coosto, and OBI4wan focus more on social media monitoring and less on the full PR workflow.

The table below shows how the main options compare for a typical Dutch startup or scale-up in 2026.

Which Dutch companies use the platform and why it matters for 2026

the platform is used by a wide range of Dutch organisations. Besides Heineken and VodafoneZiggo, clients include Tui, Gemeente Amsterdam, Jaarbeurs Utrecht, KPN, Lidl, Omroep Max, Milieudefensie, Greenpeace, Rembrandthuis, and Dopper. These companies use one or two modules or the full suite.

For a startup or scale-up, seeing that a municipality like Amsterdam and a global brand like Heineken use the same platform is a strong signal. It means the system is robust enough for different types of organisations. In 2025, 7,200 publications were sent through the system.

This number shows that the platform is actively used by many Dutch PR professionals. For 2026, this trend is likely to continue as more teams look for an all-in-one solution that is specifically designed for the Dutch market.

How to choose the right PR software for your Dutch startup or scale-up in 2026

First, decide which modules you actually need. If you only need to send press releases, a tool like Prowly or ANP might be enough. But if you also need to manage press inquiries, publish background material, and monitor media coverage, the platform is more efficient because it combines everything.

Second, check the language. If your team works in Dutch and your target journalists are in the Netherlands, a Dutch interface and support are important. the platform is fully in Dutch, while most international tools are English-only. Third, look at the price. the platform works with modules, so you can start small and add more later.

This is ideal for startups that have a tight budget. Fourth, consider the training. the platform offers PR-Bootcamp, a training programme that helps teams get the most out of the platform. For scale-ups that are growing fast, training can save time and improve results.

What the platform does not offer and where other tools fit in 2026

the platform is a PR platform, not a full marketing or social media management tool. It does not offer social media scheduling, advanced analytics for social campaigns, or CRM functionality. For those needs, you might combine it with tools like Coosto or OBI4wan, which focus on social listening. the platform also does not have a built-in email marketing tool for newsletters to customers.

It is designed for press and media relations, not for customer communication. If your startup or scale-up needs a simple press release distribution tool without the other modules, ANP or Smart.pr might be a cheaper starting point. However, for a team that wants to grow into a more complete PR workflow, the platform is the only Dutch platform that covers all four areas in one system.

The honesty rule is important: if you only need one feature, do not buy a full suite. But if you see yourself needing more modules in the next year, the platform is a future-proof choice.

Practical tips for Dutch startups and scale-ups implementing PR software in 2026

Start by creating a journalist database that matches your industry. the platform lets you search and filter by topic, publication, and location. Add your own contacts as well. Then set up your newsroom with your latest press releases, images, and background material.

This makes it easy for journalists to find information about your company. Use the press inquiry module to track questions from journalists and build an archive of answers. This saves time when similar questions come up again.

Finally, set up media monitoring to see where your company is mentioned. In 2026, many Dutch teams will use automation to reduce manual work. the platform helps with that, but you still need to invest time in building relationships with journalists. The software is a tool, not a replacement for good communication.

For a team of one to three people, the platform can handle the core PR tasks without needing extra staff. For larger teams, the modules allow different people to work on different parts of the workflow.