Archive for the "Marketing" Category

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Are Business Cards Still Relevant?

When it comes to marketing yourself, everyone seems obsessed with screaming about social networking, building a power website, social bookmarking and other similar digital marketing methods. With all this digital noise, it’s easy to believe that good old-fashioned paper-based marketing has gone out the window and doesn’t matter anymore. This couldn’t be further from the [...]

Web Re-design Fundamentals Checklist

When a person first visits a website, there are only a few seconds to capture their attention and keep them there. Here are a few simple web design steps to remember when creating a great website. Time is precious: Limit the amount of information and the size of images so the page will load quickly. [...]

Advertising with Posters: The Effectiveness of Posters in a Digital World

Remember those posters that you made in middle school to illustrate the solar system or the process of photosynthesis? They served the purpose of illustrating your material in a way that was interesting and informative to others. Posters are still useful for informing and entertaining today even in a world in which digital technology is [...]

Variable Data Printing

Direct marketing is a vital way for any modern business to stay in contact with clients and new customers alike. However, in the modern world, a generic envelope and letter is no longer enough to maintain customer loyalty. They demand the sense of a personal connection with the company. Snap Direct can help achieve this [...]

Demystifying Sticker Stock Types

If you’ve ever had to print stickers you’ll already know that there is a great many options for you to consider from printing method to colour options. To make the whole thing more confusing there are also many different types of stock you can select from. The purpose of this article is to go through [...]

Offline Marketing Integration: Flyers

With the dominance of online advertising, businesses are looking to the web for potential clients. While online tactics are a very lucrative way to promote your company, they should not be the sole method. An effective marketing campaign should use multiple pathways to spread knowledge about your service or products. While most businesses believe that [...]

Affordable Web Design

Good websites don’t have to be expensive. If they did, then many websites wouldn’t get off the ground at all. The fact is that websites start small and use their visitor base to accrue more income to build it out further. When Google first started, they had a simple logo because that was all Sergey [...]

Printed Paper Size Reference Sheets

The printing industry has a wide array of many different paper sizes and it can be confusing which paper size to use when planning your next print job. It may not seem so to the uninitiated but printing sizes actually have an ISO standard. We’ve provided a brief description on the three common ISO size [...]

Professional Carbonless Books and Forms

Professionally designed and printed carbonless books are a necessity in any business that has to keep detailed records for any reason. They save time by providing multiple copies for distribution to any department and customer or client that may need them. Carbonless books save this time by being able to create multiple, exact copies as [...]

Postcard Templates Streamline Your Marketing

Businesses who are looking to advertise for new clients or who want to send reminders to established clients, are turning more and more to the use of postcard templates for their printing needs. With postcard templates you have control over the message you deliver and can change it with each order if so desired, or [...]